How to tell if a website is part of a PBN

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A lot of PBN’s use expired domains, if the links to the website appear to be dodgy or just not makes sense then it’s likely that it’s part of a pbn, you can also check in archive.org

Estimate Traffic Data

You can also use the regular SEO tools like ahrefs, semrush etc to see if they think the site is getting any real traffic. This data along with their proprietary metrics like DR can paint a strong picture.

Design

The design, or lack there of can be a major clue to as to whether the site is a PBN or not.

Content

The quality of the content on a site will go a long way to telling you if it’s a pbn or not.

Backlinks

Also check if the outbound links have a pattern to them, and in turn do the sites they link to also link to the same websites.

Authorship

Check if the author of the content is real, if there is no author then this can also be a red flag. The lack of an about us or a contact page is another sign that the site might be a PBN

The reality is however a really good PBN will be very difficult to detect.

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